Mobile apps are used by many people for creating video content. Customers have to use multiple apps for recording, editing and broadcast. Professional cameras and video editing tools are very expensive. Apps are not complaint with TV standards. TV channels, mobile journalists, community managers and video bloggers are type of customers that need a mobile based broadcasting solution. More than 600000 videos are uploaded on YouTube every day. There are more than 3 billion video enabled smart phones and 27831 TV channels. .
Currently available solutions
People use multiple apps for shooting, editing and broadcast. They face multiple compatibility issues. The video production process becomes slow. They also face quality issues due to transcoding while transferring video content between various apps. Low cost TV channels face expansion issues due to high cost of professional cameras and video editing tools. The time to make video broadcast ready is also very long. Customers have to buy accessories from multiple vendors with compatibility issues. The solution is an integrated app to shoot, edit and broadcast video . It should contain all the required tools at one place for the whole workflow. It should be fully complaint with TV standards. It should support multiple video sharing options.
Everyone who produces video content for professional or personal usage can be a customer for mobile based broadcasting solution. TV channels, mobile journalists, community managers, government organization and video bloggers are ideal customer. Many organizations record meetings and events for internal usage. Various training videos are also produced by various organizations for internal as well as external trainings. Educational institutions produce video content for multiple purposes. More than 600000 videos are uploaded on YouTube every day. More than 3 billion video enabled smart phones are in use. There are 27831 independent TV channels in the world. Low cost TV channels can save significant money or professional camera and editing tools purchase by using mobile based broadcasting solution.
Market is growing at fast pace
Twelve years after its initial release, altogether about 1.5 billion iPhones have been shipped worldwide. iPhone sales have grown more than 10 times in last 10 years from 11.63 million to 217.72 million units. iPhone rear camera has advanced from single lens 2 MP camera to triple lens 12 MP camera. The technology focus of mobile device manufacturers is to advance photo & video recording and processing capabilities of mobile phones. The main reason is that mobile phones have become prime choice for recording videos for both personal and professional purposes. With these advancements in mobile video technologies need for a comprehensive app that can shoot, record and broadcast is imperative. The non-gaming mobile app revenue has increased from 8.7 billion $ to 13.4 billion $ from 2017-2018 with major share of video applications.
There is no comprehensive and integrated app that can provide all required tools to shoot, edit and broadcast professional videos. There is a strong need for integrated app to shoot, edit and broadcast video content. It should contain all the required tools in one app at one place for the whole workflow. It should have a highly advanced camera, along with vectorscope, waveform monitor and audio mixing tools. It should support RTMP streaming. It should be fully complaint with TV standards. It should support multiple video sharing options. It should have smart and intelligent tools for video shooting, editing and mixing. It should have video streaming capability to Facebook, YouTube and TV channels. It should be a comprehensive solution for video content creators. The possible competitor Filmic pro is a tool for only video recording with no tools for video editing and streaming.